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Our Culture

The 3R Brand was created to represent the authenticity of its origin emerging from the city of Boston representing its people and likeness of urban culture. The 3 R’s are symbolic to that of the brand’s motto Real Recognize Real which illustrates our belief that as a community of people we must unite and acknowledge the binds that have made us unforgettably who we are.

This motto is what we stand for as a brand and we live by it, displaying it in our classical streetwear designs and going beyond the thread and enhancing the culture we love and have known before time.

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